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Crumbs Bake Shop

When the gourmet cupcake market took off, Crumbs Bake Shop decided that 200 new stores, backed by a nationwide ecommerce channel, was the best way to take on the competition. We were tasked with creating a site that feels like a neighborhood bake shop, featuring innovative shopping tools such as a drag-and-drop interface that allows customers to create a custom six-pack of cupcakes.
Services: Magento / responsive / digital strategy / design / UX
Results:
66%
increase in
unique visits
20%
increase in number
of transactions