3 brands, 1 shared success, fiercely individual brand experiences
LLX GBS is a collection of lifestyle brands rooted in leather goods and accessories, each with a strong heritage and a future-focused vision. Belstaff is a British brand founded in Staffordshire in 1924. It was the first company to use wax cotton in the manufacturing of waterproof apparel for motorcycling. Jimmy Choo is a British high fashion house founded in 1996 specializing in shoes, handbags, accessories and fragrances. The Bally company was founded as “Bally & Co” in 1851 and now features high quality shoes, handbags, accessories and clothing.
Bally, Belstaff and Jimmy Choo websites all existed in a single realm of Salesforce Commerce Cloud (formerly Demandware). However, multiple code bases and a staggered migration onto the platform resulted in an architecture that was not optimized to manage a multi-brand, multi-site setup. It became increasingly difficult to implement group-wide changes to different brand websites and time-consuming to bring new brands and sites onto the same platform.
Our engineers and service delivery professionals worked with the client’s omnichannel team in a SCRUM type engagement. Between June and August, the joint team launched 16 responsive sites across the three brands, with a group code base. Each brand retains control of its own unique look and feel, and has features like automated returns, social sharing, online made-to- order, and core metrics tagging, turned on and off depending on the brand requirements.
In Their Own Words
The project as a whole was a complete success with planned site launches either being early, on-time or within days of the original plan. We achieved all of the project’s original objectives and managed to do so on budget, which is incredible.Harriet WilliamsGroup Multichannel Director, LLX GBS