Astound Commerce and its global partner e-Spirit (www.e-Spirit.com) works with international retailer leaders to learn about why they still believe content marketing is critical to their success.
Consumers don’t just buy from one place anymore and they use a range of channels to help them make their purchasing decisions. Content on these channels – be it on a website or social media channel, sent via an e-shot or in the post, or available to see in store – needs to be relevant to the reader and consistent across all channels.
This whitepaper explores the content marketing concerns and experiences of leading retailers and how technology helps them increase sales and improve brand awareness in the omnichannel customer journey.
Download the whitepaper to find out more about:
- Building the brand and making sales
- Content sourcing and validation
- Streamlining with technology
Download: Whitepaper Content is King.