New Data on COVID-19 and Consumer Behavior

An Astound Commerce survey shows that contact-less interactions are preferred when it comes to current shopping trends.

COVID-19, or the coronavirus, has dramatically disrupted daily life across the globe. As this pandemic creates shockwaves through communities worldwide, it has dealt a heavy blow to retailers as well, as they scramble to meet the needs of shoppers during a time of panic and uncertainty.

In light of these events, on March 10 and March 11 the Astound Insights team surveyed 500 online global consumers in the U.S., Canada, the Middle East, and Europe to better understand their shopping habits during this time of instability. Our results reflect their concerns, changes in daily life, and their outlook on what the future holds.

Around the globe, consumers are concerned about the uncertainty surrounding the global impact of COVID-19 on their daily activities.

However, identifying current trends and concerns reflected by shopper behavior can provide valuable insight to retailers and distributors.

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Astound Insights

Renata Akers and Kylee Magno are senior digital analysts on the Astound Insights team.

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