The Magic Is in the Details

Astound helps FLOR enhance its visual storytelling to create a seamless brand experience.

Meet the creative team behind Astound’s website redesign of acclaimed custom flooring brand FLOR (see full case study here). Watch as they walk through some of the key design decisions made over the course of the project, demonstrate the power of visual language, and explain how a series of “little innovations” can empower users and deliver maximum site performance, right out of the gate.

Alicia Lynch
Senior Writer at Astound Commerce


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