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Astound Commerce Adds Three to Global Leadership Team

New hires across finance, talent, and employer branding accelerate the company’s progress toward its North Star goals.

Blair Campbell
Editor in Chief at Astound Commerce

Astound Commerce has announced the appointment of three new members to its global leadership team: Thomas Spellios as Chief Financial Officer, Matthew Barker as Chief People Officer, and Maria (Maru) Velandia as Global Employer Brand Manager. This significant investment in Astound’s leadership team across the dimensions of finance, talent, and employer branding dramatically accelerates the company’s progress toward its North Star goals of building out its capabilities and network, expanding into new commercial markets, and ultimately becoming the global market leader in digital commerce and transformation. 

As CFO, Thomas Spellios will define and drive the financial and operational management of the company globally. He has taken on the challenge of raising Astound’s prowess and performance while advancing the company’s North Star goals. Thomas, who will be based in the US, has an expansive 25-plus-year history working at consultancies (Booz Allen & Hamilton, Deloitte, and Accenture) and technology companies (TTEC, Logica, Ericsson, and Teradata), as well as a number of private equity firms. He is a University of Massachusetts and University of Maryland graduate, with an MBA in international finance. 

Based in London and responsible for leading Astound’s global people operations efforts for the ongoing evolution of the business, Matthew Barker will spearhead strategies to attract, retain, develop, and inspire top talent around the globe and create a world-class employee culture and environment. Matthew is a seasoned people operations executive with deep international, technology, and organizational transformation experience for companies including Asurion, Entertainment, British Telecom, Cisco Systems, and EDS, as well as the digital advertising platforms of Rakuten. Barker attended London South Bank University. 

Maria (Maru) Velandia brings more than 10 years of digital marketing, recruitment marketing, and employer branding experience to Astound, with a proven track record of helping companies like Philips define their differentiating employer value proposition and communicate and market it to become a talent destination of choice. Based in Panama, Maru holds a masters in communications and advertising from Andrés Bello Catholic University. 

Thomas and Matthew will report directly to Astound Global CEO Michael Kahn (MK), and Maru will report to Matthew.

“Astound Commerce has a singular goal of being the global leader in digital commerce solutions. As a company, we are committed to delivering maximum value every single day, and these critical new teammates will further fuel our pursuit of that mission,” says MK. “We are thrilled to welcome Thomas, Matthew, and Maru, esteemed leaders in their respective areas of expertise, to our global leadership team and look forward to watching them excel.”


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