The Astound Commerce Difference

Transparency and trust matter

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In Part One of our series on the Astound Commerce difference, we showcased the importance of selecting an ecommerce partner that consistently delivers successful, efficiently implemented digital solutions that provide immediate value for our customers. In Part Two, we look at the values of trust and transparency—key reasons visionary brands have turned to us as their trusted partner over the last 22 years.

Andrew Leibowitz
Senior Vice President of Client Success at Astound Commerce

At Astound Commerce, we specialize in helping iconic and innovative brands build and enhance their online relationships with consumers. We have a proven track record of successful, award-winning project implementations and we’re privileged to have been selected as the platform partner of choice for global brands like Skechers, Revolution Beauty, rag & bone, and Halfords—a legacy we consistently work to uphold. We have forged solid partnerships with industry-leading technology providers including Salesforce, Adobe Commerce, SAP, Commercetools, and Shopify Plus, to help brands build dynamic ecommerce ecosystems that power compelling customer experiences.

Halfords, a leading provider of motoring and cycling products and services across the UK, sought an experienced digital specialist to help craft its vision, showcase its products and services, and define its motoring loyalty program to its users.

A complex project that spanned eight months, we worked closely with the brand creating an “Experience Vision”—designing two full user journeys and creating a research repository where benchmarks and user journeys and requirements were detailed for stakeholders. Through research into existing loyalty programs for various brands, we leveraged Halfords’ own research into user needs and expectations to deliver exceptional internal and customer experiences. Nearing the project’s go-live date, Halfords Group Customer and Commercial Director Karen Bellairs commented, “The hard work, tenacity, and sheer team spirit to bring this to launch is a credit to you all. I can’t thank you enough and your partnership has been greatly appreciated.” 

At Astound, earning your partnership is not about “making the sale.” We are dedicated to your success from Day One and strive to bring value and insight to every engagement to help you realize your vision straightaway—because, in the world of ecommerce, timing is everything. Transparent communication is foundational to each and every partnership—we will be open and honest with you and not afraid to say the difficult thing when needed, from project pitch to post-launch support. We will work with you to build a long-term strategy that meets your objectives, maximizes return on your investment, and drives your business forward.

Our commitment to transparency supported our collaboration with client rag & bone, one of the world’s leading luxury fashion retailers with more than 42 stores around the world. 

As Melanie Masterson, VP of Ecommerce at rag & bone, notes, “Trust is not always something you find in a vendor. And I think that’s what sets Astound apart—the team feels not like a vendor, but a true partner. We are not only excited about our website that will go live this year, but our continued strategic partnership with the Astound team. The trust they’ve helped build has allowed us to be transparent around our long-range planning so they can ensure the right executional strategy for us. And if it hasn’t been clear, they’ve been a pleasure to work with.”

To further sustain your goals, we provide ongoing support and education to guide you beyond project completion—more than 90 percent of our clients sign ongoing strategic support agreements after initial project engagement. These types of engagements include access to Astound’s key executives and our Customer Advisory Board—a panel of your peers who can provide insight into the current ecommerce climate from their own shared experiences. 

Astound has been in the digital commerce business for more than two decades. We not only deliver flawless technical solutions but also forge strong, dependable, and lasting partnerships. Today’s challenges—navigating a global pandemic and geopolitical unrest, managing and securing customer data, and honoring authenticity in an increasingly virtual world, to name a few—are unprecedented, but an experienced partner can see you through. 


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