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We Lowered Our Website CO2 Emissions by 64%

What are you doing about yours?

Did you know that if the internet were a country, it would be the sixth-biggest polluter in the world? Or that it accounts for nearly 4 percent of global greenhouse gas emissions, comparable to the aviation industry, and that’s predicted to double by 2025? Or that the average web page produces 1.8g of CO2 per page view, which equates to boiling enough water for three cups of tea?

Michael Kahn (MK)
Global CEO at Astound Commerce

We did—which is why when Astound began the undertaking of launching our new website, we prioritized the implementation of strategic digital sustainability practices, putting our own technology expertise to use to positively impact climate-related issues and outcomes. The result? A 64 percent reduction in CO2 emissions by our site, with only .84g of CO2 produced every time someone visits a web page—putting us at less than half the average. We also nearly doubled our Ecograder score, which looks at website performance, findability, design, and UX through the lens of carbon emissions and climate impact, giving us a significant edge on competitors whose scores lag below the industry average. 


We consult with our clients on sustainability-focused recommendations across site usability, performance, the storefront, and email, providing a thorough analysis and review encompassing SEO, UX, content, and code.

If you’re interested in seeing the same improvements across the digital presence of your brand, we can help you with that—starting today. 

Astound currently consults with our clients on sustainability-focused recommendations across site usability, performance, the storefront, and email. Our experts provide a thorough analysis and review encompassing SEO, UX, content, and code. In the realm of performance marketing, we pay special attention to your brand’s email strategy—a crucial sustainability consideration, given that an email has an estimated carbon footprint of 4g of CO2 and a large attachment could have a footprint of 50g. Our experts assess your brand’s email subscribers, segmentation, targeting, and SMS opportunities to optimize your strategy in these key areas and ensure that it demonstrates your commitment to the environment. 

When it comes to onsite opportunities, Astound can help you incorporate sustainable actions into your customers’ journeys and empower them to make sustainable choices across a variety of touchpoints while at the same time ensuring your brand’s commitment to sustainability is clearly communicated to consumers. We also work in sync with sustainable technology partners who can further help brands reduce and offset their carbon footprints—think climate action platform One Tribe, which helps retail brands decarbonize ecommerce sales and make all online sales and purchases more sustainable, and payment platform Adyen, whose Restore payment feature allows shoppers to compensate for the carbon emissions resulting from their purchases. 


With 75 percent of consumers influenced by environmental sustainability, the adoption of eco-friendly practices offers enormous potential to grow reach and an estimated 20 percent increase in sales revenue.

The actions we recommend matter for the planet, but they also matter for market share. With 75 percent of consumers influenced by environmental sustainability, the adoption of eco-friendly practices offers enormous potential to grow reach and an estimated 20 percent increase in sales revenue, according to the Harvard Business Review, while meeting your sustainability targets.

For one client, leading online fashion retailer boohoo, we provided tailored digital strategies and tools to reduce website and ecommerce emissions while maintaining peak site performance. Our engineers ensured that boohoo’s customers can access and navigate the brand’s website quickly and easily, reducing unnecessary page views and time spent on the website while improving site performance through the optimization of code, content and assets, SEO, and UX. Together, we developed a comprehensive, attainable digital sustainability plan to increase brand revenue and impact positive change for all. 

Ready to transform your brand into a sustainability powerhouse? Reach out today for your digital sustainability audit—and learn more about our recent findings on consumer preferences around sustainability in our annual consumer behavior report

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