8 Ways to Optimize the Customization Journey

When done correctly, product customization creates a competitive edge in the marketplace by boosting engagement, increasing conversion rates, and driving channel loyalty. The catch? Retailers have few opportunities to get the customization experience right.

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“Customization can be a catalyst for loyalty, evidenced by 80% of shoppers who said they are at least very likely to return to a retailer or brand after they have customized a product.”

Astound Commerce is a global digital agency focused on developing innovative commerce experiences. We combine experience design, technology development, and marketing strategy to help brands engage with their customers at every stage of the buying cycle.

We work with over 200 clients including Calvin Klein, Bare Minerals, Bloomingdales, Google, L’Oreal, Puma, Michael Kors, Ralph Lauren, Allergan, Under Armour, Movado, Louis Vuitton, Parts Town, and Jimmy Choo.

Optimization awaits! Download your guide and let the journey begin.