COVID-19 forced health and wellness companies to pivot to digital—fast. Now that pandemic disruptions have waned and in-person alternatives are available once more, health consumers have raised their expectations: they want more personalized experiences and innovations that offer clear benefits.
Which digital adoptions are here to stay?
OF WHAT’S INSIDE
59% of health consumers believe drug company websites could become important resources for their health decisions—if those sites offered relevant information.
Global adoption of health apps and wearables dropped by 13%—and less than a third of North Americans reported using these technologies.
66% of health consumers would consider using digital therapeutics—and almost 30% of those under age 35 have already used these new technologies.
Two-thirds (66%) of health consumers would consider using digital therapeutics—and almost 30% of those under 35 have already used these new technologies.
We are particularly adept at architecting and executing digital strategies that support the changing dynamics in healthcare consumer behavior. Patients and other healthcare consumers are demanding more personalized and more informed digital experiences than ever before, and we deliver solutions that meet those needs.