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Demand

CONNECTING MEDIA, CONTENT & COMMERCE

We engage and convert consumers before, at, and after the Buy button. Astound will be your partner in the entire shopping journey, from driving traffic (from media and organic channels) to the experiences we create onsite, as well as optimizing traffic conversion. Our creative capabilities foster cohesive advertising and content experiences across channels.

We leverage data to attract new customers, re-engage existing customers, and create loyalty with relevant commerce-focused performance campaigns.

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Expertise

PAID MEDIA

We specialize in building cross-channel experiences to maximize your paid media business value across paid search and shopping, programmatic (social, display, rich media, native), and affiliate program management. We guide new customers through the purchase journey, continually optimizing to re-engage existing customers.

CONTENT

Our commerce-centric approach to owned experience optimization attracts and converts qualified site traffic. We leverage search engine optimization and conversion rate optimization, email/SMS (managed delivery and creative services), relationship management, and influencer marketing, fine-tuning content for maximum ROI.

CREATIVE SERVICES

We create seamless creative experiences aligned with stages of the purchase journey and continuously optimize based on data. Our capabilities include creative strategy and brand storytelling; creative direction, design, and production across text, visual, and video formats; and ongoing testing, measurement, and reporting.

EXPERIENTIAL COMMERCE

Connecting with individuals and scaling that personal relationship with impactful experiences leads to growth. Our metaverse offerings build real-time connections with audiences globally. Our relationship expertise helps you maintain best practices well into the future of meta-native commerce.

Optimization & Analytics

We analyze statistical methods of testing and behavioral data capture and perpetually improve engagement, conversion, average order value, upsell/cross-sell and repeat purchase, optimizing performance across all digital touchpoints.

Services include:
  • CRO
  • Merchandise
  • Behavioral targeting
  • Usability analysis
  • Voice of customer
  • Performance analytics
  • Machine learning with descriptive, predictive, and prescriptive insights

Sales Enablement

We empower client stakeholders to activate their digital commerce ecosystem, expanding brand and business knowledge, increasing selling skills, and leveraging sales tools to more effectively represent the brand. 

Services include:
  • Implementation and deployment of our Wingman platform
  • B2B stakeholder publishing
  • Digital asset management
  • Online training
  • Data visualization dashboards
Messaging with Miraculous Returns
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Thrifting on a Mission
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DAN MALACHOWSKI

VP, DEMAND

At Astound, we have unique customer knowledge from our heritage in building and optimizing last-touch shopping experiences. We’re extending that knowledge to media and content channels as a unique end-to-end partner, from performance to commerce, for our customers.
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