Marketing Technology

Unlocking Your Most Valuable Asset

The ability to better understand your prospects and customers through data is crucial to marketing success, especially as we confront the impact of a cookieless environment. Even the most senior marketers face challenges navigating the size and rapid evolution of the MarTech landscape.

Leveraging Astound’s deep heritage in technology implementation, our experts build and activate the optimal marketing technology stack for your brand, enabling you to better derive customer insights and activate more personalized, cross-channel experiences that drive business results.
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Data Strategy

Our experts obtain, resolve, manage, and activate your zero- and first-party customer data to empower you to create a single view of your customer and fuel your marketing ecosystem.

Data Prep and Transformation

We clean and transform your data for platform ingestion and modeling processes to ensure data quality and accuracy. We then build custom dashboards, visualizations, and attribution models tailored to your business needs so you can make informed, data-driven decisions.

Future-Proof Engagement Tracking

We help you employ the latest event-tracking technology that combines security and privacy standards while satisfying multi-vendor marketing and analytics requirements—all while optimizing device and browser performance.

Platform and Systems Integration

Our experts skillfully architect and efficiently integrate your MarTech stack to support your marketing and business strategies against your desired outcomes.

Our Technology Partnerships Support Unparalleled Results

Erika McGrath

VP, Marketing Technology Practice

Today, the most seasoned marketers are grappling with how to meet, much less exceed, prospect and customer expectations. Our practice focuses on helping our clients understand their customers through harnessing and activating their owned customer data.
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