Research

2017 Astound Insights B2B Mystery Shopping Survey

By November 14, 2017 No Comments

B2B e-commerce is growing and is much larger in total value than online consumer shopping. Yet many B2B merchants are working to catch up on some of the web design and customer experience skills B2C e-retailers mastered years ago. Lauren Freedman of Astound Commerce and Paul Demery of B2BecNews share their findings on what B2B companies engaged in e-commerce are doing well, and what areas need some work.

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