Research
February 12, 2018

Holiday 2017: An Omnichannel Affair

Expectations were that Amazon would dominate the holiday season and they did not disappoint. All eyes were on the competition as it was imperative that the top retailers excel across all channels by delivering a strong season and setting themselves up to thrive in 2018. Astound Commerce took an omnichannel approach to assessing retail performance knowing the stakes were high and that consumers were more demanding than ever before..
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Research
November 14, 2017

2017 Astound Insights B2B Mystery Shopping Survey

B2B e-commerce is growing and is much larger in total value than online consumer shopping. Yet many B2B merchants are…
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Research
November 10, 2017

The Holiday Forecast

At Astound Commerce, we believe it’s important to hear from customers first hand and with that in mind, we conducted our Annual Online Survey of 1,000 shoppers in Europe.
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Research
November 1, 2017

The Holiday Forecast

At Astound Commerce, we believe it’s important to hear from customers first hand and with that in mind, we conducted our Annual Online Survey of 1000 U.S. shoppers.
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Research
October 10, 2017

Insights on Specialty Retailers

The specialty store is in a unique position to deliver targeted experiences for shoppers. In many instances, these retailers are laser-focused on a particular category and have honed skills in merchandising, marketing and operations across both digital and physical frontiers.
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Research
September 12, 2017

The Omnichannel Research Vision

Astound Commerce Insights team has just completed a new mystery shopping research survey. We began this project with a goal of shifting our research beyond a single channel to an omnichannel focus.
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Research
August 15, 2017

Consumer Research Vision

  • Gain a clear understanding of the role of brand manufacturer shopping experiences across digital and physical store channels while also exploring differences in behavior based on gender and age
  • Explore essential brand manufacturer topics
  • With each of the 5 phases of the research we include opportunities to advance and evolve shopping strategically. These ideas can serve as a checklist or roadmap to superior shopping experiences.
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Research
March 26, 2017

20/20 Vision: Looking Forward by Looking Back at 20 Years of Digital Shopping Innovation

Results of Astound Commerce’s 20th Annual Mystery Shopping Study (formerly the e-tailing group), conducted during 4Q’16, recognizes 7 retailers, out of the 100 benchmarked (AC100), as excelling at customer service. In today’s omnichannel climate where differentiation is increasingly difficult and customer…
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Research
February 9, 2017

20th Annual Mystery Shopping Study: Customer Service

“Results of Astound Commerce’s 20th Annual Mystery Shopping Study (formerly the e-tailing group), conducted during 4Q’16, recognizes 7 retailers, out of the 100 benchmarked (AC100), as excelling at customer service. In today’s omnichannel climate where differentiation is increasingly difficult and…
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Research
November 21, 2016

Holiday Report

Nine in 10 Consumers Report Holiday Shopping Experience Will Be an Important Factor in Choosing Retailers in 2017. New Astound…
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