Our Story

We are a global digital commerce agency

Built on three pillars of value to clients that include technology, agency and business consulting. Born in San Francisco in 2000, in the heart of the global digital revolution, we have a strong, local presence throughout the U.S., in the UK, Central and Eastern Europe, and Colombia. We already total more than 1000 dedicated specialists worldwide, who seamlessly offer insight and solutions for every aspect of a successful digital commerce enterprise. And we’ve been doing this since the early days of online shopping. We have launched online shopping experiences all over the world, in more than 50 countries, for brands selling everything from luxury goods, to entertainment, fashion, food + wine, activewear + gear, and much more. Brands like Adidas, L’Oreal, Under Armour, Jimmy Choo and Versace. We have significant experience and excellent working relationships with most of the leading platforms and technologies in the industry. And from the very start, we proudly build things ourselves, with our own people. So we have seen a lot. Everything you can imagine and a few things you might not. We can’t wait to get started on what’s next.

Our Name

We proudly set out on our journey as an e-Commerce Systems Integrator. Along the way, we have added creative services, UX, retail consulting, and a proprietary methodology that keeps everyone and everything related to a project on a steady course to a successful completion. From the start, we have worked hard to provide a great experience and “wow” our customers. To not only succeed but to exceed expectations. Being astounding is now an expectation, for us, for how we work with partners and how we deliver to clients. That’s the “astound” part. The “commerce” part is to remind us that everything we do is focused on driving results for our clients and helping them deliver the best experience for their consumers. Together, Astound Commerce represents not only what we do, but how we do it.

A Brief History

Astound Commerce is founded and becomes an ecommerce pioneer, featuring a complete, integrated ecommerce SaaS solution.

20+ ecommerce websites for leading US direct marketers built, launched and operated within three months.

First portfolio of IBM WebSphere Commerce sites implemented in four months – a record recognized by IBM.

Established partnership with Demandware (now Saleforce Commerce Cloud).

Opened first development and support center in Central Europe.

Initial iterations of the Astound Way, our unique process that keeps projects clear, efficient, productive, and moving forward.

Established multiple satellite offices in Central Europe, giving Astound Commerce access to top talent.

Astound Commerce completes first full implementation using the Astound Way.

Astound Commerce completes 62 launches in 26 months for Adidas.
Astound Commerce partners with NetSuite and MarketLive

Digital commerce leaders SysIQ, OnePica and Astound Commerce unite forces as Astound Commerce.
Opened UK office.

Launched DACH office via Hellmann partnership.

Our Core Values

We have a set of core values that we honor every day. They are filters for the way we treat each other, our clients and everyone we meet. They guide how we behave in the world … regardless of the circumstances.


There is always the temptation of taking risky shortcuts or telling people what they want to hear even when it isn’t what we know to be true. We always aim for true north…for the best route forward, staying agile along the way.


It isn’t possible to work effectively with colleagues, partners, and clients unless we share mutual respect. We not only have to respect the people we work with but also ourselves. Because we all have a role to play in our shared success.


We simply love what we do. Simplifying complex challenges, uncovering insights into the future of the industry, delivering powerful solutions that allow clients to reach their business goals. These are the things that drive us every day.


We never quit, no matter how tough the challenges. When we promise to guide a client on their journey, we do everything we can to get them there.

Continuous Improvement

Despite all of the successful journeys we have completed, we always strive to do better. We know that by refining our process, by getting smarter and by working harder, we make our clients’ experience better and deliver greater results.

Shared Success

Our own success is measured by our customer’s success. We have been doing this work for a long time and we know that reaching our own vision of the future means that all of our decisions need to be mutually beneficial.


One of our greatest strengths is the diverse, global team we have assembled. As we navigate the future, we can rely on our localized knowledge of markets, shared experience, and a process that connects us all intimately with partners and clients to achieve great things together.

Our People

Igor Gorin

Founder + CEO US

Ilya Vinogradsky

Founder + EVP Commerce Delivery

Roman Martynenko

Founder + EVP Global Services

Terry Hunter

Managing Director UK

Lars Feldscher

Managing Director DACH

Philip Stuhlmann

VP Client Services DACH

Arthur Nguyen

VP Global Finance

Don McClure

VP Program Development US

Corey Messom

Managing Director Canada

Diana Chernyavska

Director Global HR

Omar Jabbour

VP Global Legal

Sean Sanders

VP Sales US

Reji James

VP Client Services US

Andrew Mottaz

Senior Director Interactive Experience US

David Murack

VP Technical Services US

Peter Youell

Director Technical Services UK

Vlad Veksler

VP Engineering

Darja Gornitska

General Manager Ukraine

Where you can find us

Our team operates without borders or physical and other limitations, by people intimately connected to the communities and cultures where they live. We don’t put a single stake in the ground and say we have a territory covered…we live there. Our ultimate goal is to ensure that the Astound Commerce experience is the same wherever in the world it is found.

Featured offices:
USA San Francisco
UK London
DACH Munich
Ukraine Kyiv
Colombia Medellin
Canada Toronto