Research

Global brand research

By August 15, 2017 No Comments

Astound Commerce

2017 Global Brand Shopper Survey

Digital and In-Store Insights

By Lauren Freedman | SVP Digital Strategy

Consumer Research Vision

  • Gain a clear understanding of the role of brand manufacturer shopping experiences across digital and physical store channels while also exploring differences in behavior based on gender and age
  • Explore essential brand manufacturer topics
    • Researching, website prompts, site experiences, sentiment and feature expectations
    • Purchasing and respective performance
    • The role of the brand manufacturer’s physical store
    • Customer service and brand manufacturers
    • Social media and brand manufacturers
  • With each of the 5 phases of the research we include opportunities to advance and evolve shopping strategically. These ideas can serve as a checklist or roadmap to superior shopping experiences.

Insight:

55% of shoppers prefer to shop directly with brand manufacturers over retailers

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