Research

2017 Specialty Retailer Omnichannel Mystery Shopping

By November 1, 2017 No Comments

2017 Competing for Customers
Holiday & Beyond:

Astound Insights Shopper Viewpoints

Survey Goals

  • Explore the projected behavior of the Omnichannel Holiday Shopper with a focus on the following topics:
    • Shopping frequency including smartphone purchasing
    • Retailer selection criteria and prompters to sites (brand, service, logistics, channel factors, experiences)
    • Behavior expectations and evolution
    • The Amazon factor
    • Retailer store formats and reasons to buy
    • International
    • Marketplaces
    • Physical stores (behavior, abandonment, technology, sales associates)
    • Social media and network usage
  • Understand the distinct behavior of US and European shoppers
  • Evaluate millennial vs. non-millennial behavior

The Methodology Survey Goals

  • A 40-question online survey of 2000 consumers who shop online at least 4X
  • annually spending $250 or more
  • Conducted in September ‘17 (1000 US, 1000 Europe)
  • 50% Male/50% Female
  • 5 sets of 200-Age demographic segments (18–24, 25–34, 35–44, 45–54, 55–70)
  • 100% smartphone ownership

Holiday Research Assets | U.S.

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Europe Holiday Research

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