Insights

We have been doing this for a long time. We’ve seen a lot. And we’ve brought
together some of the leading experts in their fields. Here are some of the things we
are seeing in digital commerce and what we see coming in the near future. Things
we’d like to share with you.

Lauren Freedman
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Research
September 12, 2017

The Omnichannel Research Vision

Astound Commerce Insights team has just completed a new mystery shopping research survey. We began this project with a goal of shifting our research beyond a single channel to an omnichannel focus.
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Randy Hofbauer
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In the news
August 24, 2017

Walmart-Google Partnership: 3 Changes to Come

Igor Gorin, CEO of San Bruno, Calif.-based ecommerce technology provider Astound Commerce, points to three particular developments the industry can expect…
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Paul Skeldon
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In the news
August 23, 2017

Internet Retailing

The findings chime with those of Astound Commerce, which has just released a Global Brand Survey that dives into how millennials interact and…
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Jack Loechner
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In the news
August 22, 2017

MediaPost

Lauren Freedman, SVP of Digital Strategy for Astound Commerce, says “Consumers’ heightened expectations for digital commerce means brands must master…
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Kristina Knight
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In the news
August 22, 2017

BizReport

The role that brand manufacturers play in today's retail landscape has evolved," said Lauren Freedman, SVP of Digital Strategy, Astound…
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Peter Roesler
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In the news
August 21, 2017

Inc.

"The role that brand manufacturers play in today's retail landscape has evolved," said Lauren Freedman, SVP of Digital Strategy for Astound…
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Nikki Gilliland
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In the news
August 18, 2017

Econsultancy

A new study by Astound Commerce has found that over half of consumers prefer visiting a brand or manufacturer’s website rather than…
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eMarketer
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In the news
August 17, 2017

eMarketer

More than half of shoppers favor shopping directly with brands over retailers, according to research from Astound Commerce. Nearly six…
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Lauren Freedman
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Research
August 15, 2017

Consumer Research Vision

  • Gain a clear understanding of the role of brand manufacturer shopping experiences across digital and physical store channels while also exploring differences in behavior based on gender and age
  • Explore essential brand manufacturer topics
  • With each of the 5 phases of the research we include opportunities to advance and evolve shopping strategically. These ideas can serve as a checklist or roadmap to superior shopping experiences.
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KIBO press release
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In the news
August 7, 2017

Retail Touchpoints

“Demanding shoppers continue to evolve and expect that retailers will consistently and efficiently deliver personalized experiences across all of their…
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