Parts Town

A 360-degree View of Outstanding, Long-Term Success

Our Client

For over 20 years, Parts Town has supplied genuine OEM replacement parts for commercial cooking equipment to the restaurant industry. They are dedicated to bringing cutting edge technologies to the industry and were the first to launch an e-commerce website. The company was founded in 1987 and is based in Addison, Illinois.

Their Needs

Parts Town carries over three quarters of a million products in its online store. Their focus has always been on delivering the best possible customer experience, so they needed a partner able to deliver technology to keep them ahead of the competition. And they wanted this partner to share their core values of Integrity, Passion, Courage and Innovation. By working together, they found that Astound Commerce lived up to these expectations and have committed to a more significant relationship based on the shared success.

The Impact

The relationship with Astound Commerce has grown from project-based support to ongoing trusted advisor and solutions delivery. A far more efficient, hybrid, agile model has led to exceptional results. When Parts Town implemented PartSPINTM, an innovative use of 360-degree product images to radically enhance the customer purchase experience, the technology behind it was never an issue because of the seamless collaboration with Astound Commerce. And when Parts Town reached their one-millionth online order, they felt Astound Commerce cared as much as they did…which is true. Astound Commerce has helped Parts Town grow web traffic over 250% in the past 5 years alone.

In Their Own Words

“We rely on Astound Commerce to bring us the latest thinking in tech and take us to the next level. They understand who we are, our business landscape, and they know the stakeholders. They have become an extension of our own company, happy to do whatever it takes to achieve success.”

Emanuela DelgadoVP Growth & Innovation, Parts Town