Updated: April, 2019
Thank you for visiting the Astound Commerce. (“Astound Commerce” or “We”) is a reference to the
astoundcommerce.com and the relevant affiliates involved in the processing activities (collectively
“astoundcommerce.com, fluid.com, sfgroove.com”). At Astound Commerce, we take your privacy and
we may collect from you and our practices for collecting, maintaining, protecting and disclosing your
personal information and your rights in relation to the personal data (“Personal Data”) We hold.
for the Sites.
Please read this policy carefully to understand our policies and practices regarding your information and
it periodically, as it may change from time to time without notice. Any changes will be effective
SITES CONSTITUTES YOUR UNCONDITIONAL ACCEPTANCE OF THE PRACTICES DESCRIBED IN THIS
NOT PROVIDE OR SUBMIT ANY PERSONALLY-IDENTIFYING INFORMATION WHILE USING THE SITES. BY
PROVIDING PERSONAL INFORMATION TO US, YOU CONSENT TO OUR COLLECTION, USE AND
2. Information We Collect and How We Collect It
We collect information about you in two ways: directly from your input (Personal Data) and through
automated technologies on our Sites (non-personally identifiable information).
“Aggregate and Anonymous Information” is any information that cannot identify or be linked to a
specific individual. For example, Astound Commerce may collect anonymous group data (demographics,
online browsing habits, interests and preferences, aggregate traffic data, etc.) about users of our Sites.
“Personal Data” means personal information relating to you, as an identified or identifiable natural
person, which may allow the natural person to be identified, directly or indirectly, in particular by
reference to an identifier such as a name, an identification number, location data, an online identifier or
to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or
social identity of that natural person. Personal Data is also commonly referred to as “personal
information” or “personally-identifiable information.”
2.2 Data you provide to us through optional, voluntary submissions
The types of personal information that we collect directly from you may include:
● Contact details, such as your name (in whole or in part), your email address, your postal address,
date of birth and/or telephone number;
● Any other information you choose to provide to us.
2.3. Data from Site use, including cookies, web beacons, and embedded scripts
We collect data about how you and your devices interact with our Sites to learn how to and provide
better user experiences. As you navigate through and interact with our Sites, we may use automatic
data collection technologies to collect certain information about equipment, browsing actions and
patterns, such as details of your visits to our Sites and other communication data and resources that you
technologies, we collect the following information:
● Computer, device and connection information, such as IP address, browser type and
version, operating system and other software installed on your device, mobile platform and
unique device identifier and other technical identifiers, error reports and performance data;
● Usage data, such as the features you used, the settings you selected, your URL clickstream
data, including date and time stamp and referring and exit pages, search terms you used,
and pages you visited or searched for on the Sites.
A cookie is a small piece of data that is sent to your browser from a web server and stored on
your computer’s hard drive. A cookie cannot read data off your hard disk or read cookie files
areas of Astound Commerce’s website you have visited, so the next time you visit, those pages
a particular page. We may use this information to better personalize the content that you see
on our Sites.
Internet browser to refuse all cookies or notify you and seek approval whenever a cookie is
being sent to your hard drive. You may also delete a cookie manually from your hard drive
through your Internet browser or other programs. Please note, however, that some parts of our
Website will not function properly or be available to you if you refuse to accept a cookie or
choose to disable the acceptance of cookies.
2.3.2. Web Beacons
A web beacon is a small graphic images (often invisible) or other web programming code (also
known as “1×1 GIFs” or “clear GIFs”) usually used in conjunction with cookies that may be
included in our web pages and email messages. Web beacons or similar technologies may be
used for a number of purposes, including to count visitors to our Sites, to monitor how users
navigate our Sites, to count how many emails that were sent were actually opened or to count
how many particular articles or links were actually viewed.
2.3.3. Embedded Scripts
An embedded script is programming code that is designed to collect information about your
interactions with our Sites, such as the links you click on. The code is temporarily downloaded
onto your computer from our web server or a third-party service provider, is active only while
you are connected to our Website and is deactivated or deleted thereafter.
2.4 Social Media Widgets
Our Sites include social media features, such as the Facebook Like button and widgets. These Features
may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the
Feature to function properly. Social media features and widgets are either hosted by a third party or
the company providing it.
3. How We Use Your Information
The information you provide is used solely by Astound Commerce and its affiliated companies. We use
this information to:
● Prepare a proposal to you regarding the services we offer;
● Assess the needs of your business to determine suitable products;
● Send you requested product or services information;
● Deal with any complaints or feedback you may have;
● Send you a newsletter;
● Provide you with promotional messages and other information about our products, events
● Respond to your questions and concerns;
● Improve our website and marketing efforts;
● Conduct research and analysis;
● Display content based upon your interests;
● For any other authorized or approved purpose for which you provide us with your personal
● Notify you about changes, updates and other announcements related to our products and/or
● Identify usage trends and develop data analysis, including for purposes of research, audit,
reporting and other business operations; and
● Comply with our legal obligations, resolve disputes, and enforce our agreements.
In summary, Astound Commerce will only use Personal Data in ways that are compatible with the
purposes for which it was collected or subsequently authorized by you. In accordance with applicable
international regulations, including the EU General Data Protection Regulation (“GDPR”) and the SwissU.S. Privacy Shield Principles. You have the option to opt-out of any secondary communications such as
promotional communications by clicking on “unsubscribe” on the bottom of any Astound Commerce
Further, consistent with international legislation, we will never knowingly request personally identifiable
information from anyone under the age of 13 without requesting parental consent.
4. Sharing of Your Information
Astound Commerce uses reasonable precautions to keep the information you disclose to us secure. We
do not sell, rent, share or trade your Personal Data with any third party. We only disclose Personal Data
for the purposes of providing our services, and as required by law.
4.1. Performance of a contract with you.
Astound may disclose your information to:
● Third parties whom we engage to assist in delivering the services to you;
● Our professional advisers where it is necessary for us to obtain their advice or assistance,
including lawyers, accountants, IT or public relations advisers;
● Other third parties such as intermediaries who we introduce to you; and
● Our storage providers.
4.2 Legitimate interests:
Astound may disclose your information:
● For marketing to you;
● For administration and management of our business; and
● Seeking advice on our rights and obligations, such as where we require our own legal advice.
In this respect we will share your personal data with the following:
o Our advisors or agents where it is necessary for us to obtain their advice or assistance;
o With third parties and their advisers where those third parties are acquiring, or
considering acquiring, all or in part of our business.
4.3 Legal reasons:
Astound Commerce will disclose personal information when required by law or in the good-faith belief
that such action is necessary in order to:
● Conform to the law or comply with a legal process served on Astound;
● Protect and defend the rights or property of the Astound network of sites, or visitors to
● Identify persons who may be violating the law, the legal notice, or the rights of third parties; or
● Cooperate with the investigations of purported unlawful activities.
5. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill our
obligations and/or for other essential purposes such as complying with our legal obligations, maintaining
business and financial records, resolving disputes, maintaining security, detecting and preventing fraud
and abuse, and enforcing our agreements.
6. Data Security
Astound implements technical and organizational measures to seek to ensure a level of security
appropriate to the risk to the personal information we process. Astound servers are protected with
generally available security technologies, including firewalls and data encryption. These technologies are
designed to prevent unauthorized access, but no guarantee can be made that your information and data
will be secure from intrusions and unauthorized released to third parties. The security of your personal
information is important to us. Unfortunately, the transmission of information via the internet is not
completely secure. In the context of an onward transfer, a Privacy Shield organization has responsibility
for the processing of personal information it receives under the Privacy Shield and subsequently
transfers to a third party acting as an agent on its behalf. The Privacy Shield organization shall remain
liable under the Principles if its agent processes such personal information in a manner inconsistent with
the Principles, unless the organization proves that it is not responsible for the event giving rise to the
are always aware of what information we collect, how we use it and under what circumstances we
disclose it. We encourage you to periodically review this web page for the latest information on our
8. What are your Privacy Choices?
You have rights regarding the information we collect and how it’s used:
● You may opt-out of emails from us by clicking the “unsubscribe” link provided in marketing
emails that you have previously received from us or by contacting us at
● You may submit requests to opt-out of phone and postal marketing by contacting us at
● You may access, review and correct your Personal Data and preferences by contacting us at
firstname.lastname@example.org to request a copy of the information we have stored about you
and requesting any desired changes or deletions; and
● You have the right to object to, limit, or restrict the use of your data.
However, please note the following:
For communications, your opt-out will stop your further receipt of marketing and promotional
communications from us BUT will NOT stop further communications from Astound Commerce of a
transactional, administrative or relationship nature, or as required by law, such as notification of a
that affects your Personal Data stored by or for Astound Commerce.
Astound Commerce will retain your Personally Identifiable Information for as long as is needed to
provide your products or services, and as necessary to comply with our legal obligations, resolve
disputes, and enforce agreements. Aggregate and Anonymous Information may be retained indefinitely.
If you choose to object to, limit, or restrict the use of your data, this decision may impair the functioning
of our some of our Sites or services.
9 California Privacy Rights
Residents of the State of California, under certain provisions of the California Civil Code, have the right
to request from companies conducting business in California a list of all third parties to which the
company has disclosed certain personally identifiable information as defined under California law during
the preceding year for third-party direct marketing purposes. You are limited to one request per
calendar year. In your request, please attest to the fact that you are a California resident and provide a
current California address for our response. You can request this information by contacting us directly
per Section 12 below.
10. Withdrawal of Consent
If you have given your consent and you wish to withdraw it, you may do so at any time by contacting us
11. Contact Information and Complaints
Astound commits to resolve complaints or questions about our collection or use of your personal
Legal Department – Privacy
Astound Commerce Corporation
1111 Bayhill Drive, Suite 425
San Bruno, CA 94066
United States of America