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A Replatform that Reverberates Revenue

A cutting-edge digital experience drives online sales and conversions

32%
INCREASE IN ORGANIC SEARCH VISITS
49%
INCREASE IN PDP VIEWS SINCE LAUNCH
2X
INCREASE IN CONVERSION RATE

BUSINESS
ENVIRONMENT

It’s not just music that’s gone online: the same can be said for the devices and equipment that produce the music. For decades, brick-and-mortar stores have been the standard outlet for musical instruments and sound equipment—but ecommerce has upended this model dramatically. Today, instrument and sound system retailers—even those with multiple physical stores—must develop robust digital strategies to remain competitive.

CHALLENGE

Sam Ash Music, a top purveyor of musical instruments and professional sound and DJ equipment with almost 50 retail stores across the US, understood its digital presence needed to keep pace with the growing ecommerce sector. The company had worked with digital solution leader Astound Commerce on various projects over the course of a decade, so it turned to its longtime partner to identify the right ecommerce platform to support its next-generation digital vision.

STRATEGY &
EXECUTION

Working closely with Sam Ash, Astound created a new website utilizing its proprietary Magento M2 Launch2, accelerating speed to market and driving increased revenue. Salesforce Marketing Cloud, Salesforce Einstein, and ChannelAdvisor were implemented, optimizing order fulfillment and spurring increased global sales and profitability via dozens of online channels, including Amazon, eBay, Google Express, Newegg, and Walmart.

Integration of Synchrony, PowerReviews, and GiveX also were implemented, driving intensive brand engagement by enabling easy payments, onsite customer reviews, and loyalty programs. Flexible and contactless payment solutions—including Amazon Pay, Apple Pay, and PayPal—were employed, creating a seamless shopping experience that dramatically improved retention rates. Finally, the categorization structure of Sam Ash’s large and diverse product catalog was refreshed and streamlined for easier use and increased consumer engagement.

RESULTS

Astound’s implementation of the next-generation Sam Ash digital commerce experience yielded major dividends:

  • +32 percent increase in organic search visits
  • +49 percent increase in PDP views since launch
  • 2X increase in conversion rate

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